Celulosa Arauco Essay


The Pulp industry is actually a promising industry with income as high as 31%. Pulp is known as a commodity merchandise which is frequently traded. Demand for pulp is definitely expected to enhance world over inside the coming years. Key Environmental, structural, competitive and marketplace forces impacting on Pulp sector (See Demonstrate 1) The pulp market has been noticeable by a level growth in the last few years. Even though, it is likely to pick up with demand increasing in the growing economies including China. The pulp manufacturers have been praised for controlling arrays releasing products to industry at a targeted cost. But the total market trend is changing from a supply influenced market into a demand influenced market. The Chilean federal government and cost-free trade deals with US and EU will be favorable factors for the forestry and pulp market. Use of genetics, pest control, weed safety, disease control, forest supervision has all lead to increase the quality and life of plantations. Market attractiveness and New Entrants threat (See Exhibit 2) The Pulp industry is extremely attractive for instance a companies realize close to 30% profit margins. The industry is highly fragmented proclaimed by a lot of integration and mergers. Because pulp can be described as commodity, there is a fierce competition on value. The sector requires a substantial capital requirement for initial setup. It is also instructed to maintain substantial production efficiencies to remain competitive on prices. There is modest entry hurdle for new traders. Government plans and regulations control forest harvesting and can sometimes become a disincentive for existing competitors.

Competitive and Strategic position of Celulosa Arauco (See Demonstrate 3) The biggest competitive advantage for Celulosa Arauco is its expense advantage. Celulosa Arauco have been successful to maintain high creation efficiencies by simply investing into Research and Development and Forest Managing. It also uses economies of scale to negotiate prices with conventional paper buyers. The diversified manufacturer product line...

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