CHERY A CASE STUDY OF MARKET SEGMENTATION, TARGETING AND MARKET PLACEMENT Essay

A Report of European Car Industry

Articles

1 . Introduction…………………………………………………………3

2 . Background………………………………………………………….. 3

several. The effects of Environmental Policy………………………………... 5 

5. The impact with the European Solitary Market…………………………10 «4. 1 Free movement location for products, services, capital and labour «4. two The sector-specific and side to side legislation

five. SWOT examination on spending energy efficient vehicles strategy……12 « 5. one particular Strengths

« 5. two Weaknesses

« 5. three or more Opportunities

« 5. some Threats

six. Conclusion and recommendation…………………………………..... 18

7. References……………………………………………………………16

Introduction

This report can focus on the European vehicle industry, the cornerstone sector of Western economy and the largest R& D non-public investor in Europe. Yet , it is also at present facing several severe issues to it is prosperity, including environmental issues with reference to CARBON DIOXIDE emissions and fuel economy, remarkable downturns require caused by the economic recession, intense global competition from Japanese people manufactures. There are a variety of policy fields which may have a strong url to the automobile industry and have an effect on activities through this sector. By beginning with this report will look at environmental policy in emission amounts from vehicles. Furthermore, the impact of Solitary Market around the car making sector will probably be explored. Finally, the SWOT analysis will probably be applied to evaluation the Western automobile sector in the circumstance of organization environment.

Qualifications

The automobile industry is one among Europe's key industries, which has been exerting a far-reaching impact on the modern global economy. Meanwhile, it has been inspired by the context of EU as well. Right now there can barely be any doubt regarding the worldclass car market of EUROPEAN is an engine for growth, exports, innovation, and careers. The EUROPEAN car market plays an important role in Europe's economic prosperity, relating to characters, " presenting an annual proceeds of approximately €780 million and more than 18 million automobiles per year had been manufactured, at the same time, reaching €60 billion of the trade surplus and volume of the exports amounting to €125 billion”(EU Focus 2009). In addition , with rapid progress the Euro car market in period of two years, that represents 4% of GROSS DOMESTIC PRODUCT and a €90 billion trade surplus (in 2011). Besides, doze million sector-related jobs had been provided, including more than two million immediate jobs and an additional ten million roundabout jobs in equally large corporations and SMEs (7% of total Euro manufacturing employment). So it overall (automotive producers, supply sequence and aftermarket, including thousands of SMEs) is of strategic importance to the Euro economy and employment” (Europa 2012). With investment of approximately €30 billion dollars annually in R& D, Europe's car sector is just about the largest R& D private investor in Europe. There is also a strong addition between automotive manufacturer and lots of key dealer sectors, which include electronics, mechanised and electrical engineering, info, technology, metal, chemicals, materials, metals, and rubber (EU Focus 2009). However , as a result of mutual dependence of the vehicle supply sequence, any economic downturn in the automobile sectors could cause the depression of the Western economy in general, which is a severe ripple impact. " The automobile industry is among the sectors that have been hardest struck by the current economic crisis. In 2008, product sales of new autos in The european countries fell simply by 8% and so they can be expected to fall additional in 2009” (Europa 2009). There is no question the fact the automotive industry means being able to take economic development, innovation and employment, However in recent years, while using globalization as well as the increasingly fierce market competition, labor cost of the EU is increased and labor productivity is definitely reduced, which in turn would lead to the moving of many production lines. Due to EU's strict...

References: 1 ) European Commission (2012), CARS 2020: for the strong, competitive and lasting European car industry, [Online], Continente europeo, available at: http://europa.eu/rapid/press-release_IP-12-1187_en.htm (assessed 06/12/2012)

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3. European Commission(2012), Enterprise and Industry, Market Policy, Euro automotive industry gears up for modern world, [Online], available at: http://ec.europa.eu/enterprise/magazine/articles/industrial-policy/article_11043_en.htm

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5. Europa (2009), The competitiveness with the car industry and environment change,[Online], available at: http://europa.eu/rapid/press-release_SPEECH-09-51_en.htm?locale=en

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several. ACEA (2009), European vehicle industry report-European automobile producers association, [Online], offered at: http://www.acea.be/images/uploads/files/20090519_ACEA_Industry_Report09FULL.pdf

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9. Western Commission (1997), PANORAMA of EU SECTOR 97, Luxembourg: Office for Offcial Journals of the Euro Communities, 1997, Printed in Belgium.

twelve. European Commission (1997), The Single Market Review, SUBSERIES 1: IMPACT ON PRODUCTION: Motor vehicles, Kogan Page. Earthscan, 120 Pentonville Road, Birmingham N1 9JN.

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