Project Report on
" MOBILE CUSTOMERS PERCEPTION ABOUT NOKIA”
A Project report submitted in partial fulfillment for being the degree Post Graduate Degree or diploma Management in Biotechnology
Within the Guidance of
Dr Shubra Hajela
Content Graduation Diploma Management – International Organization Institute of Public Business
Hyderabad – 500 007
Table of Contents
1 . INTRODUCTION: 4
AIMS OF THE STUDY: 7
installment payments on your LITERATURE REVIEW: 8
3. CONCEPTUAL VERSION: 12
four. RESEARCH STRATEGY: 13
five. HYPOTHESIS FORMULA: 15
six. DATA EVALUATION AND INTERPRETATION17
Reliability Examination: 17
Capital t – Evaluation: 28
six. CONCLUSION: thirty-six
8. SUGGESTIONS: 36
9. Limitations from the study: 37
10. Reference: 37
14. Questionnaire: 37
I actually am deeply grateful to number of people for their assistance in this project. I actually am truly appreciating the insightful responses from the pursuing people, who also provided positive feedback depending on their encounters and Knowledge. I i am very pleased to all the survey participants who had provided us their particular Valuable viewpoints and encounter for our data examination.
Ruthvik Enganti PGDM-BT
Rotate no: 05
I hereby declare the Research work entitled " CELLULAR CONSUMERS PERCEPTION ON NOKIA” submitted, can be described as record of an original work done by myself, and this Research work has not performed by taking other folks research record.
Rotate no: 05
1 . LAUNCH:
Nokia has enjoyed a landmark role in the growth of cellular technology in India, beginning with the first-ever cellular call up a decade ago, manufactured on a Nokia mobile phone over a Nokia-deployed network. Nokia started its India operations in 1995, and presently functions out of offices in New Delhi, Mumbai, Kolkata, Jaipur, Lucknow, Chennai, Bangalore, Pune and Ahmadabad. The Indian procedures comprise of the handsets organization; R& Deb facilities in Bangalore and Mumbai; a manufacturing plant in Chennai and a Style Studio in Bangalore. Over the years, the company has exploded manifold with its manpower strength increasing via 450 persons in the year 2004 to over 15000 personnel in 03 2008 (including Nokia Siemens Networks). Today, India holds the differentiation of being the 2nd largest market for the business globally. Products business:
Nokia has built itself up as the market and brand leader in the mobile devices marketplace in India. The company has generated a diverse product portfolio in order to meet the requirements of different client segments and thus offers gadgets across five categories for example. Entry, Live, Connect, Explore and Achieve. These include goods that cater to first time members to advanced business gadgets and powerful multimedia equipment for the image, music and gaming. Nokia has been working closely with operators in India to increase the geographical insurance coverage and reduced the total cost of ownership intended for consumers. Today, Nokia provides one of the major distribution network with occurrence across one particular, 30, 000 outlets. Additionally , the company even offers Nokia Concern Dealers around the world and Nokia ‘Concept stores' in Bangalore, Delhi, Jaipur, Hyderabad, Chandigarh, Ludhiana, Chennai, Indore and Mumbai to provide customers an entire mobile experience.
Together with the global start of Ovi, the company's Internet services brand name, Nokia can be renewing by itself to be in the forefront in the convergence of sites and flexibility. From as being a product based company, Nokia is now concentrating to become alternatives centric. The strategic shift is built on Nokia's put money to retain buyers and empower Nokia system owners to understand...