Essay about Global Wine beverage: New versus Old World

Global Wining: New versus Old Universe

An Research of New and Old Community Wine Countries

- one particular -

Outline

I. Professional Summary...................................................................................................................... 3 II. Backdrop................................................................................................................................. 4 3. Industry Examination: Australia.................................................................................................... 5-7 A. Challenges................................................................................................................... 7-8 1 . Public perceptions

2 . Fragmentation of wineries

3. Excessive generation

4. Climate

5. Control regulations

6. Substitutes

several. Education

8. Piracy

N. Porter's Five Forces................................................................................................... 8-10 1 . Comparative rivalry

installment payments on your Threats of new entrants

three or more. Bargaining power of buyers

four. Bargaining power of suppliers

5. Threat of substitutes

C. Recommendations........................................................................................................ 15 IV. Industry Analysis: Us.............................................................................................. 11 A. Challenges............................................................................................................... 12-13 1 . Market share

2 . Expense of land and labor

a few. Highly controlled

4. Fragmented market

five. Substitutes

N. Porter's Five Forces................................................................................................. 13-14 1 . Relative rivalry

installment payments on your Threats of recent entrants

3. Bargaining benefits of buyers

four. Bargaining benefits of suppliers

5. Threat of substitutes

C. Recommendations........................................................................................................ 12-15 V. Sector Analysis: France.......................................................................................................... 15 A. Challenges............................................................................................................... 15-18 1 . Polices

2 . Quantity over top quality

3. Poor marketing

4. Value chain deficiencies

a few. Flexibility to consumer demands

6. Oversupply of grapes/Pricing pressure

six. Increased loan consolidation

8. Shift in client behavior

- 2 -

B. Porter's Five Causes................................................................................................. 18-19 1 . Comparative rivalry

2 . Risks of new entrants

3. Negotiating power of potential buyers

4. Bargaining power of suppliers

5. Danger of substitutes

C. Suggestions........................................................................................................ 20 MIRE. Alternatives and Recommendations.................................................................................... 20-22 A. New world

B. Outdated world

C. Short and long conditions goals

VII. Concluding thoughts............................................................................................................... 23 VIII. Appendix............................................................................................................................... twenty four IX. Recommendations............................................................................................................................... 25 -- 3 -

Executive Overview

In 2011, the global wine marketplace is forecast to get a value of $273. you billion, an increase of nineteen. 9% seeing that 2006. The large wine industry is led by important nations which might be characterized and differentiated by application of technology or lack-of, influence of culture and tradition and government legislation. These international locations are classified as " New World” and " Old World”, of which the latter needs to compete and eventually enhancements made on order to maintain the newcomers.

The United States and...

References: Ted Baseler, U. S. Wines Industry Challenges and Chances, Wine Business Monthly, December 15,

june 2006

William Echikson, Frederik Balfour, Kerry Capell, Linda Himelstein, and Gerry Khermouch, Wine beverage War:

Experienced New World internet marketers are damaging the French wines industry, BusinessWeek, September 3, 2001

Agustin Huneeus, Debt consolidation and the Future of Small , High grade Wineries, Wine beverage Business Month to month,

December 12-15, 2005

Christopher A. Bartlett, Global Wine War 2009: New World vs . Old, Harvard Business School,

August 13, 2009

Adelaide

Data Keep an eye on, Wine in Australia, May, 2010

Essay on Effectiveness of Author’s Business presentation