Marketing Strategy Research Daily news

Marketing Plan for

Sabyasachi Bridal Wear

Analysis Paper

at Hof University

Department of Business Supervision

German Of india Management Research

Submitted to

Submitted simply by

Prof. Dr . Stefan Wengler

Vinisha Muvvala

Alfons-Goppel-Platz 1

Dr zero: 2-4-23/5, sec-9

D-95028 Hof

MVP Colony, Vizag

Indonesia

India

2

Hof, January 7

th

2014

Visakhapatnam

Executive brief summary

The product that we chose for my advertising plan can be " Sabyasachi Bridal Wear”. Sabyasachi is a label name of Sabyasachi Mukherjee who is a known Indian fashion designer from Kolkata. He provides designed attires for Bollywood films such as Guzaarish, Raavan, English Vinglish, Babul, Laaga Chunari Mein Daag, and so forth Sabyasachi‟s design philosophy is definitely " Customized imperfection in the human hands ”. His unique contribution was the use of indigenous methods like Bandhani, Gotawork, Stop Printing, Palm dyeing in construction of recent Silhouettes.

This kind of paper portraits a marketing policy for the product bridal wear. This is suggested simply by evaluating the global bridal market and the domestic bridal industry and then categorising it into different segments and then analysing the bridal wear industry globally and nationally. This paper likewise suggests a lot of changes in promoting plan to be able to expand its business worldwide.

All the relevant data obtained in this analyze is by reading the reviews in various publications, blogs online and some particular websites about the company, competition, etc .

a couple of

Table of Contents

Exec summary.............................................................................................................................. 2 1 . LAUNCH.............................................................................................................................. 1 . 1 Research difficulty.................................................................................................................... 6 1 ) 2 Research objective................................................................................................................... six 1 . a few Structure of research daily news..................................................................................................... 6 installment payments on your COMPANY RESEARCH...................................................................................................................... 7 installment payments on your 1 About Sabyasachi....................................................................................................................... several 2 . 1 ) 1 Imaginative Expansion...................................................................................................... 11 2 . 1 . 2 Accolades and Recognitions................................................................................................ 11 2 . 1 . three or more Product Stock portfolio......................................................................................................... 11 installment payments on your 1 . some Revival Projects...................................................................................................... 12 2 . 2 About Sabyasachi Bridal Wear.............................................................................................. 15 2 . installment payments on your 1 Design Philosophy...................................................................................................... of sixteen 2 . 2 . 2 Customer Requirements............................................................................................ 17 3. Industry Analysis............................................................................................................................ 18 3. one particular Market segmentation............................................................................................................. 18 several. 2 Relevant market..................................................................................................................... 19 3. a few Market Explanation..................................................................................................................

Article Research Essay