Panera Breads Company Essay

Panera Loaf of bread Company

SWOT analysis of Panera Breads:

Strengths:

•A effective strategy: Carrying on to increase its market presence rapidly. Panera Breads Company experienced open 1000s of company personal and franchised bakery-cafes coming from 2006 to 2010. •Nationwide leader in the bakery-café portion.

•Attractive and appealing menu: The menu offerings had been regularly analyzed and modified to sustain the interest of standard customers, satisfy changing customer preferences, and be responsive to numerous seasons from the year. •Bread-baking expertise: The driving strategy behind Panera Bread was going to provide a high grade specialty food handling business and coffeehouse experience. Their artisan sourdough breads created using a craftsman's attention to top quality and depth and its award winning bakery competence formed to core in the menu offerings. •High evaluations in client satisfaction studies: In 2004 restaurant satisfaction research of 55000 customers placed Panera Breads highest among quick-service eating places in the West and Northeast regions of the us. •Good name brand: Panera Bread Company awarded many awards across Usa. •Fresh cash operations & sales to franchised retailers.

•Fresh catering: Panera Bread introduced a catering plan to extend it is market reach into the work environment, schools, functions, and events held in homes. •Good dispenses – higher sales in franchised retailers compared to company-owned •Financial power of the company – able to grow with out taking on a lot of debt

Weaknesses:

•A fewer well-known manufacturer than some rivals. Panera was not enough power of manufacturer image when comparing with his competitors such as Starbucks. If Panera can create a brand graphic to that of Starbucks, the intangibles that are included in it would increase profits hugely. •Sales for franchised shops higher than company-owned stores External Threats

•Strong rivals: Chipolt Mexican Barbeque grill, Chipotle competes with a similar strategy to Panera. It concentrates on better substances to improve...

Essay in Panera Bread Case Study