Swot Article

Marketing Plan

Unidiz Suites

Published by:

Ferrer, Package Willem

Judan, John Melvin

Manalo, Coleen Lou



Posted To:

Prof. Carmen Manojo

Executive Synopsis

This paper aims to summarize the plans and strategies that will increase the sales/ accommodations of the Unidiz Suites. The Unidiz Fits, unlike some other dormitories/ apartments offers male/female room for rent and allows male/female bed spacers. Dormitory rooms can be double or quadruple-occupancy occupancy in size. In some instances, three people can live in a quadruple occupancy or perhaps one person within a double occupancy room. It has one general public comfort place on the initially floor and provides private bathroom and bathroom in every room. The rooms might have an air-conditioning unit depending on the customer's decision. Each place is provided with bed frames and cupboards. The dorm/ apartment alone offers laundry services-(pick up and delivery). It has enough fire precautionary measure-(fire extinguisher, fire security alarms, fire from the etc . ), and cctv camera installation services (two guards). There is a comfy multi-purpose lobby/study area and supplies also satellite tv, radio and so forth It is located near the university belt and accessible to review centers. Hire is not only special to students and board exam reviewers, but it is usually open to employees and households.

By cautiously analyzing the existing market require, achieved after careful market research and situational analysis. That group shows that different sales strategies and programs to further increase sales and increase earnings ratings. This paper contains an specific analysis in the market, finances and advice to increase revenue, even if the marketplace is in economic downturn (Summer fails, other extended holidays. ).

I. Current Marketing Situation

A. Product Review

Unidiz Suites started out engaging in business 4 years ago. The business became stable for its location and peaceful adjacent. It is close to the university seatbelt (UST, FEU, CEU, UE, PSBA, SBC, SSC, NU) and attainable to review centers(Accountancy-CPAR, RESA, ROQUE; Engineering-BESSAVILLA VALUE; Nursing-GAPUZ, PENTAGON, KAPLAN, NORTH CAP). The location is quite good but it is required to be more regarded since it is located in the inner area of Carola Street w/c cannot be conveniently seen by the people. We must focus the efforts for the strategies regarding its applications, promotion, adverts and features.

High prices from other dormitories have offered Unidiz the cabability to effectively remain competitive as it sets reasonable prices and good facilities.

Dormitories happen to be rapidly sought after especially during class periods. Students preferred to stay out of residence rather than to possess a long transportation ahead., employees need to stay near all their offices in order to meet their financial constraints and people who happen to be reviewing would want to have some relaxing space away from home to focus themselves in reviewing or to stay near all their review centers since not all places delivers these centers.

Basic needs their customers will need are readily available considering that the dorm can be found near industrial markets.

B. Market Explanation

The constant growing numbers of dormitories in the entire place is a signal that dormitories is becoming a major hit, this may push the businessmen to engage and to make a similar organization concept. This threatens the sales of Unidiz Suites because it raises the categories of the markets regarding with all the customer issues. All their target markets depends on how a large number of college students could study, or perhaps how a large number of graduates will decide to be equipped for their plank exams and also in the position of work rate. These kinds of would affect the growth of the point market, which can be divided into 3 groups: college students, people who are reviewing and the working class. They can be faced with numerous potential customers and they are generally trying to provide a satisfying holiday accommodation to all. C. Market Research

Every year new students appeared from their different provinces, appearance...

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